Types of Social Media
The term social media refers to content distributed through social interactions. These media use various firms that offer services or tools to help consumers and firms build connections. Through these connections, marketers share information of all forms with their customers and can have customers connect and interact with each other. Since their infancy in the late 1990s, social media have now entered the entrepreneurial era. Now, companies work to find ways to earn profits from the ways that consumers use and enjoy social media. In the quickly changing realms of social, mobile, and online technologies, firms have been forced to change how they communicate with their customers. Marketers are becoming increasingly aware of the importance of using these technologies effectively to be successful in their marketing efforts. The following activity explores the different types of social media and their uses. There are three main categories of social media. First are social networking sites. Facebook and LinkedIn are two well-known examples of these. Social networking sites are an excellent way for marketers to create excitement (the first E in the 4E framework of social media). People use social networking sites differently based on their motives and habits. The second type of social media is media-sharing sites such as YouTube and Flickr. These sites enable users to share their own generated content (videos, photographs, etc.) with other users. These sites allow marketers to show how customers experience their products and services and encourage engagement with the firm. The third category of social media is thought-sharing sites, commonly known as blogs. There are different types of blogs, and they are particularly effective at educating and engaging users. An important trend is the number of people who access social media through their mobile devices. The mobile market is significant and growing. Mobile marketing is especially useful to generate excitement among users at the time of sale through mobile applications (i.e., apps).
Daylan: Facebook ) it will have more no. Of people to access via promotional campaigns . It will be utilized on the basis of some investment and a specific target group can be attracted.Brian: Corporate blog )
Blogs are written to educate the particular group of customers . In this , if customers will put their comments then a reply can be given by the blog writer to satisfy and guide them.
Jorge: Gamified App) It will be used to show the different benefits of the coffe, its quality features and experiences of users . It will even used to provide customers a platform to real time interactions.Rita : Mobile Apps ) It will be installed by the specific customers where they will get direct updates. Jonas: Linkedin ) At this websites , global professionals as well as local professionals are presenet . Jonas will get access to many of them by having premium services. Lakeisha: You tube )
It is most valuable product from Google. Lakeisha can create channel to share the videos of project, product and services offerings .