Marketers with successful brands sometimes hesitate to expand their brands because
a. it is costly to maintain many product lines, and it might weaken the brand's meaning.
b. it is often difficult to get additional marketing communications coverage for the brand.
c. the current economy can only support a limited number of product options.
d. manufacturing divisions usually control brand expansion and are often in conflict with the marketing division.
e. Federal Trade Commission regulations limit the number of products that can be marketed under an individual brand name.
Option A. It is costly to maintain many product lines, and it might weaken the brand's meaning.
The reason is that adding brand in the existing highly valued brand names require maintaining the brand's meaning and reputation which results in incurring higher costs in quality management, customer locating, making sales and other costs. The poor feedback of a new product can result in the decline in the trust of previous highly reputed brands which can affect the firm severely so the marketers might avoid such inclusions of brands.
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