16. Social marketing is the use of commercial marketing principles to: A. Enhance social media B. Promote government programs and activities C. Influence an audience to modify behavior D. Sell government or nonprofit products and programs
AnswerHere is the answer for your question. Given question :- Social marketing is the use of commercial marketing principles to. Answer :- Option C – influence an audience to modify behaviour. Explanation for the answer :- social marketing is the use of commercial marketing principles in order to influence the audience to modify the behaviour. If selected group of customers are targeted in order to influence the targeted audience. The behaviour of these targeted audience is modified and influenced in order to gain profits. For positioning of the products , the targeting audience is important and influencing the behaviour of the targeted audience is crucial.
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