Which of the following statements about culture is true?

1. Which of the following statements about culture is true? Select one: a. Culture is dynamic. b. Culture is transmitted from one generation to another. c. Differences in culture over time and from nation to nation add to the complexity of marketing. d. ulture is learned. e. All of these statements about culture are true. 2. Which of these factors can be a basis for geographic segmentation? Select one: a. Population density. b. National boundaries. c. Neighborhoods. d. City size. e. All of the above. 3. In deciding on target markets, marketers must consider what they know about . . . Select one: a. the current size of the market. b. how the target fits the firm’s overall objectives. c. what kind of potential competition exists. d. the forecasted market size. e. All of the above.

Answer

1. Correct answer is option e i.e all of these statements about culture are true.Culture is dynamic as it changes all the time in various ways.Culture changes from region to region,country to country as well as generation to generation.Culture changes when the surrounding or the environment in which it exist changes.Culture is transmitted from one generation to another through the process of cultural transmission.People learn their culture primarily from their family.Culture also differs from country to country which increases the complexity of marketing as the marketer needs to take into consideration the cultural interests of all the customers who are culturally diversified.Culture is learned.A person is not born with the knowledge of its culture ,rather they learn their culture from their family and society who share the same cultural values and beliefs. 2. Correct answer is option e i.e All of the above.A market can be geographically segmented on the basis of population density(urban,suburban,rural),national boundaries and neighbourhoods which is a segmentation by region and city size(size of the area,population size and growth rate)

3. Correct answer is option e i.e All of the above. All the above factors are the most important considerations for the marketer while deciding the target market,what is the current size of the market,the fitness of the target market with the overall objectives of the organization,The type of competition existing in the market and the forecasted market size i.e how much the market is expected to grow.

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